Established in 2012, a self-obsessed photographer and film maker with a wildly passionate love for modern story-telling and memory making ‘in the moment’ frames.

From an early age, I was captivated by cameras, inspired by my grandparents and dad, who were both photographers. This family tradition felt like a natural calling; I grew up with a camera around my neck, unknowingly documenting beautiful moments with friends. What began as a simple hobby soon evolved into a profound passion.

Growing up in a creative household, I was constantly surrounded by innovation and design. My Dad, a talented graphic designer, was always immersed in the world of branding, and his passion for visual communication sparked my interest from a young age. I watched him transform ideas into a visual identity for businesses, and it instilled in me a deep love for branding and design.

My siblings, each with their own creative businesses, further fueled my exposure to the world of entrepreneurship and branding. From developing unique business visions to tackling challenges in the creative industry, I was always learning.

This environment of creativity, design, and business has shaped my own approach to branding, combining artistic vision with a keen understanding of business strategy.